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The Good Kind Consulting
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The Good Kind Consulting
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SERVICES

Are you a Good Kind of company? Let's work together.

At The Good Kind, we partner with brands that want to launch results-driven campaigns; design memorable customer experiences; and build lasting relationships. We specialize in both business-to-consumer (B2C) and business-to-business (B2B) marketing, with deep expertise in the restaurant and hospitality industries.


We work with companies across the hospitality landscape, including:

  • Restaurant Brands (QSR, Fast Casual, and Full Service)
  • Hospitality Technology & Innovation Companies
  • Food & Beverage Manufacturers
  • Trade Associations & Membership Groups
  • Content Creators & Media
  • Distributors
  • Public Relations & Marketing Agencies
     

How to Work With The Good Kind

We start with a conversation. First, we’ll get to know your business, your goals, and—if applicable—review your product or platform. If it feels like a good fit, we’ll schedule a follow-up to dive deeper into your challenges and priorities.


From there, we’ll discuss whether a project-based or retainer relationship makes the most sense. You’ll receive a detailed proposal outlining objectives, deliverables, timelines, and key performance indicators; everything will be clear from the start.


Ready to get started? Let’s work on something good together.

Get in Touch

B2C Marketing

We help restaurant brands capture attention, drive traffic, and build lasting customer relationships through smart, targeted marketing strategies.

Our B2C services are designed to spark engagement and boost revenue, including:

  • Marketing Strategy: Campaign planning, seasonal promotions, and audience segmentation
  • Content Creation: Social posts, blogs, photography direction, and branded storytelling
  • Email & SMS Marketing: Automated flows, personalized messaging, and special offers
  • Social Media Management: Organic content, community engagement, and paid campaigns
  • Influencer Partnerships: Collaborations with creators to expand reach and drive buzz
  • Digital Advertising & SEO: Paid search, local optimization, and display ads
  • Customer Experience: Loyalty programs, customer journey mapping, and upsell strategies
  • Reviews & Feedback: Reputation management and customer response workflows


We know what it takes to connect with today’s diners; whether they’re ordering online, dining in, or discovering you on social media.

B2B Marketing

We help hospitality technology companies, service providers, and restaurant suppliers connect with operators and decision-makers through strategic, thoughtful marketing.


Our B2B services are designed to drive leads, build authority, and accelerate growth, including:


  • B2B Marketing Strategy: Clear, actionable plans tailored to your audience
  • Thought Leadership Content: Articles, podcasts, speaking opportunities, and media placements
  • Market Opportunity Analysis: Defining target segments and identifying growth channels
  • Marketing Automation: Tools and workflows to nurture leads and streamline outreach
  • Product & Go-to-Market Strategy: Launch plans, positioning, and execution support
     

We know how to speak the language of operators and restaurant leaders; we’ll help you deliver the right message at the right time.

Membership, Advocacy, and Revenue

We help associations, membership organizations, and advocacy groups strengthen their programs, grow membership, and increase non-dues revenue.

Our services are designed to boost engagement, build partnerships, and amplify your voice, including:


  • Business Development & Sponsorships: Non-dues revenue programs, sponsorship sales, and campaign development
  • Partnership Strategy: Reseller programs, affiliate marketing, and referral partnerships
  • Membership Growth: Recruitment campaigns, retention strategy, and onboarding programs
  • Advocacy & Policy Tracking: Legislative monitoring, issue tracking, and stakeholder updates
  • Issue Positioning & Messaging: Development of position statements, advocacy documents, and talking points
     

We’ll help you grow your member base, expand your reach, and create new revenue streams—while staying aligned with your mission.

Events and Programming

We help brands, associations, and innovators create memorable events and programming that deepen relationships, spark conversations, and drive meaningful engagement.


  • Intimate Dinners & Private Gatherings: Curated experiences to foster high-value connections
  • Large Events & Trade Shows: Strategy, planning, and on-site execution support
  • Education & Content Programming: Workshops, webinars, panels, and speaker series
  • Speaker & Panel Pitches: Keynote placements and expert panel opportunities
  • Event Marketing & Promotion: Campaigns to boost attendance and audience engagement
     

We’ll help you design experiences that bring the right people together, build meaningful connections, and drive long-term impact.

Relationship Building and Public Relations

We help brands grow their network and expand their influence through strategic relationship-building and targeted media outreach.


  • Industry Relations: Strengthening connections with restaurant operators, chefs, tech innovators, suppliers, and key partners
  • Public & Media Relations: Story development, press outreach, and media placements
  • Introductions to Industry Leaders: Curated connections with decision-makers, collaborators, and advocates
     

With deep ties across the hospitality and restaurant world, we’ll help you build the right relationships to grow your business and amplify your message.

Startup and Scaling Advisor

We help early-stage brands and scaling companies refine their vision, connect with their audience, and focus on solving the right problems—not just selling products.


  • Strategic Guidance & Honest Feedback: Collaborative ideation, growth planning, and candid conversations to keep you focused
  • Network Connections: Introductions to industry leaders, potential partners, and key collaborators
  • Advisory Board Engagement: Active, engaged, and approachable advisory support rooted in hospitality and marketing expertise
     

As an advisor, we help brands avoid common pitfalls, identify new opportunities, and grow with purpose; always with a focus on clarity, connection, and results.

Get in Touch

Past and Current Partners

Testimonials

"Anna has built a career on driving innovation and advocating for restaurants. Having her on our team to continue pushing the boundaries of what success looks like for restaurants is both huge for ChowNow and for all the restaurants on our platform."


- Chris Webb, CEO, ChowNow

"Anna's passion for educating and giving members of our community the skills to be successful is unmatched. Her professionalism and ability to build relationships and partnerships is inspiring. Hence why I will always say yes to any speaking engagement she invites me to as well any event she is organizing. I know I will walk away with important learnings and connections for my business."


- Mariam Parker, Principal, Cleverly Done

“Anna is a gem. She's a subject matter expert in all things restaurant/industry relations, whose expertise is matched only by her infectious passion and collaborative, can-do attitude. I've been continuously impressed by Anna's experience, dependability, innovative thinking, ability to navigate through ambiguity, relationship-building (internally and externally), and capacity to manage big picture thinking while also rolling up her sleeves to get the job done.”


- Karene Tropen, CMO, ChowNow

“Anna is one of the most accomplished young women I have had the privilege to work with. She has continued to push the restaurant industry forward by creating and delivering on innovative projects and initiatives.”


- Julia Kanouse, Chief Membership and Marketing Officer, ISACA

“Anna's ability to manage complex projects (and personalities!) with humor and grace will be a true asset in any role she chooses. I genuinely hope we have a chance to work together again.”


- Sarah Evans, Marketing & Brand Strategy

“Anna takes her responsibility for innovation seriously, not only for the Association but for the industry as well.”


- Richie Jackson, Former President and CEO, Texas Restaurant Association

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