Home
About
Services
Industry Calendar
Contact
The Good Kind Consulting
Home
About
Services
Industry Calendar
Contact
More
  • Home
  • About
  • Services
  • Industry Calendar
  • Contact
The Good Kind Consulting
  • Home
  • About
  • Services
  • Industry Calendar
  • Contact

SERVICES

Are you a Good Kind of company? Let's work together.

At the heart, we work with companies looking to launch results-driven campaigns, design unique customer experiences, and create stronger relationships. We focus on both business-to-business (B2B) and business-to-consumer (B2C) marketing strategies, recognizing the importance of reaching individual consumers, particularly in sectors like restaurant marketing.


Reach out if you are a company targeting the hospitality industry, including:


  • Restaurant Brands
  • Technology and Innovation
  • Manufacturers
  • Trade Groups
  • Content Creators
  • Distributors
  • Public Relations Groups


How to work with The Good Kind


Let's start with getting to know each other. We'll spend time discussing your company and mission, and doing a product demo if applicable.  If it seems like we'll work well together, we'll schedule another call to go more in depth on your goals and how you'd like to achieve them. From there, we can discuss a retainer or project-based contract and The Good Kind will create a proposal to outline objectives, deliverables, and key performance indicators. Don't hesitate - let's work on something good together. 

Get in Touch

B2C Marketing

Capture the attention of individual consumers and cultivate lasting relationships through strategic marketing approaches tailored for restaurant brands. 


  • Marketing Strategy
  • Content Curation
  • Email and SMS Marketing
  • Social Media Management
  • Influencer Partnerships
  • Digital Advertising and SEO
  • Customer Experience Enhancement
  • Feedback and Reviews Management

B2B Marketing

Quickly begin delivering the right messages to your customers and building the skills of your team.


  • B2B Marketing Strategy
  • Thought Leadership Content
  • Market Opportunity Definition
  • Marketing Automation
  • Product and Go-To Market Strategy and Execution

Membership, Advocacy, and Revenue

Support your members and programs through non-dues revenue, membership campaigns, and tracking relevant laws. 


  • Business Development and Sponsorship
  • Partnerships, including Reselling and Referral
  • Membership Strategy
  • Advocacy Tracking 
  • Issue and Positioning Documents

Events and Programming

Meet your audience in a different setting to catch their attention and develop deeper relationships. 


  • Intimate Dinners
  • Large Events and Trade Shows
  • Education and Content Programming
  • Keynote and Panel Speaking Pitches
  • Event Marketing

Relationship Building

Strengthen your relationships with our network of restaurant owners, chefs, PR professionals, technology experts, and industry suppliers.


  • Industry Relations
  • Public and Media Relations
  • Introductions to Industry Leaders

Startup and Scaling Advisor

Understand the needs of your audience and make sure you are selling the problem you solve, not just a product you make. 


  • Guidance, ideation conversations, and honest feedback
  • Open doors to a wider network 
  • Active and amiable advisory board member

Get in Touch

Past and Current Partners

Testimonials

"Anna has built a career on driving innovation and advocating for restaurants. Having her on our team to continue pushing the boundaries of what success looks like for restaurants is both huge for ChowNow and for all the restaurants on our platform."


- Chris Webb, CEO, ChowNow

"Anna's passion for educating and giving members of our community the skills to be successful is unmatched. Her professionalism and ability to build relationships and partnerships is inspiring. Hence why I will always say yes to any speaking engagement she invites me to as well any event she is organizing. I know I will walk away with important learnings and connections for my business."


- Mariam Parker, Principal, Cleverly Done

“Anna is a gem. She's a subject matter expert in all things restaurant/industry relations, whose expertise is matched only by her infectious passion and collaborative, can-do attitude. I've been continuously impressed by Anna's experience, dependability, innovative thinking, ability to navigate through ambiguity, relationship-building (internally and externally), and capacity to manage big picture thinking while also rolling up her sleeves to get the job done.”


- Karene Tropen, CMO, ChowNow

“Anna is one of the most accomplished young women I have had the privilege to work with. She has continued to push the restaurant industry forward by creating and delivering on innovative projects and initiatives.”


- Julia Kanouse, Chief Membership and Marketing Officer, ISACA

“Anna's ability to manage complex projects (and personalities!) with humor and grace will be a true asset in any role she chooses. I genuinely hope we have a chance to work together again.”


- Sarah Evans, Marketing & Brand Strategy

“Anna takes her responsibility for innovation seriously, not only for the Association but for the industry as well.”


- Richie Jackson, Former President and CEO, Texas Restaurant Association

  • About
  • Services
  • Industry Calendar
  • Contact
  • Newsletter
  • Public Speaking
  • Community

The Good Kind

Copyright © 2023 The Good Kind Consulting - All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept