SERVICES

Are you a Good Kind of company? Let's work together.

At the heart, we work with companies looking to launch results-driven campaigns, design unique customer experiences, and create stronger relationships. We focus on business-to-business (B2B) marketing strategies, which often focus on building long-term relationships with other businesses, rather than trying to sell products or services to individual consumers.

Reach out if you are a company with hospitality brands as your target audience, including:

Technology and Innovation
Manufacturers
Trade Groups
Content Creators
Distributors
Public Relations Groups

How to work with The Good Kind

Let's start with getting to know each other. We'll spend time discussing your company and mission, and doing a product demo if applicable. If it seems like we'll work well together, we'll schedule another call to go more in depth on your goals and how you'd like to achieve them. From there, we can discuss a retainer or project-based contract and The Good Kind will create a proposal to outline objectives, deliverables, and key performance indicators. Don't hesitate - let's work on something good together.

Get in Touch

B2B Marketing

Quickly begin delivering the right messages to your customers and building the skills of your team.

B2B Marketing Strategy
Thought Leadership Content
Market Opportunity Definition
Marketing Automation
Product and Go-To Market Strategy and Execution

Membership, Advocacy, and Revenue

Support your members and programs through non-dues revenue, membership campaigns, and tracking relevant laws.

Business Development and Sponsorship
Partnerships, including Reselling and Referral
Membership Strategy
Advocacy Tracking
Issue and Positioning Documents

Events and Programming

Meet your audience in a different setting to catch their attention and develop deeper relationships.

Intimate Dinners
Large Events and Trade Shows
Education and Content Programming
Keynote and Panel Speaking Pitches
Event Marketing

Relationship Building

Strengthen your relationships with our network of restaurant owners, chefs, PR professionals, technology experts, and industry suppliers.

Industry Relations
Public and Media Relations
Introductions to Industry Leaders

Startup and Scaling Advisor

Understand the needs of your audience and make sure you are selling the problem you solve, not just a product you make.

Guidance, ideation conversations, and honest feedback
Open doors to a wider network
Active and amiable advisory board member

Testimonials

"Anna has built a career on driving innovation and advocating for restaurants. Having her on our team to continue pushing the boundaries of what success looks like for restaurants is both huge for ChowNow and for all the restaurants on our platform."

- Chris Webb, CEO, ChowNow

"Anna's passion for educating and giving members of our community the skills to be successful is unmatched. Her professionalism and ability to build relationships and partnerships is inspiring. Hence why I will always say yes to any speaking engagement she invites me to as well any event she is organizing. I know I will walk away with important learnings and connections for my business."

- Mariam Parker, Principal, Cleverly Done

“Anna is a gem. She's a subject matter expert in all things restaurant/industry relations, whose expertise is matched only by her infectious passion and collaborative, can-do attitude. I've been continuously impressed by Anna's experience, dependability, innovative thinking, ability to navigate through ambiguity, relationship-building (internally and externally), and capacity to manage big picture thinking while also rolling up her sleeves to get the job done.”

- Karene Tropen, CMO, ChowNow

“Anna is one of the most accomplished young women I have had the privilege to work with. She has continued to push the restaurant industry forward by creating and delivering on innovative projects and initiatives.”

- Julia Kanouse, Chief Membership and Marketing Officer, ISACA

“Anna's ability to manage complex projects (and personalities!) with humor and grace will be a true asset in any role she chooses. I genuinely hope we have a chance to work together again.”

- Sarah Evans, Marketing & Brand Strategy

“Anna takes her responsibility for innovation seriously, not only for the Association but for the industry as well.”

- Richie Jackson, Former President and CEO, Texas Restaurant Association