At The Good Kind, we partner with brands that want to launch results-driven campaigns; design memorable customer experiences; and build lasting relationships. We specialize in both business-to-consumer (B2C) and business-to-business (B2B) marketing, with deep expertise in the restaurant and hospitality industries.
We work with companies across the hospitality landscape, including:
We start with a conversation. First, we’ll get to know your business, your goals, and—if applicable—review your product or platform. If it feels like a good fit, we’ll schedule a follow-up to dive deeper into your challenges and priorities.
From there, we’ll discuss whether a project-based or retainer relationship makes the most sense. You’ll receive a detailed proposal outlining objectives, deliverables, timelines, and key performance indicators; everything will be clear from the start.
Ready to get started? Let’s work on something good together.
We help restaurant brands capture attention, drive traffic, and build lasting customer relationships through smart, targeted marketing strategies.
Our B2C services are designed to spark engagement and boost revenue, including:
We know what it takes to connect with today’s diners; whether they’re ordering online, dining in, or discovering you on social media.
We help hospitality technology companies, service providers, and restaurant suppliers connect with operators and decision-makers through strategic, thoughtful marketing.
Our B2B services are designed to drive leads, build authority, and accelerate growth, including:
We know how to speak the language of operators and restaurant leaders; we’ll help you deliver the right message at the right time.
We help associations, membership organizations, and advocacy groups strengthen their programs, grow membership, and increase non-dues revenue.
Our services are designed to boost engagement, build partnerships, and amplify your voice, including:
We’ll help you grow your member base, expand your reach, and create new revenue streams—while staying aligned with your mission.
We help brands, associations, and innovators create memorable events and programming that deepen relationships, spark conversations, and drive meaningful engagement.
We’ll help you design experiences that bring the right people together, build meaningful connections, and drive long-term impact.
We help brands grow their network and expand their influence through strategic relationship-building and targeted media outreach.
With deep ties across the hospitality and restaurant world, we’ll help you build the right relationships to grow your business and amplify your message.
We help early-stage brands and scaling companies refine their vision, connect with their audience, and focus on solving the right problems—not just selling products.
As an advisor, we help brands avoid common pitfalls, identify new opportunities, and grow with purpose; always with a focus on clarity, connection, and results.
"Anna has built a career on driving innovation and advocating for restaurants. Having her on our team to continue pushing the boundaries of what success looks like for restaurants is both huge for ChowNow and for all the restaurants on our platform."
- Chris Webb, CEO, ChowNow
"Anna's passion for educating and giving members of our community the skills to be successful is unmatched. Her professionalism and ability to build relationships and partnerships is inspiring. Hence why I will always say yes to any speaking engagement she invites me to as well any event she is organizing. I know I will walk away with important learnings and connections for my business."
- Mariam Parker, Principal, Cleverly Done
“Anna is a gem. She's a subject matter expert in all things restaurant/industry relations, whose expertise is matched only by her infectious passion and collaborative, can-do attitude. I've been continuously impressed by Anna's experience, dependability, innovative thinking, ability to navigate through ambiguity, relationship-building (internally and externally), and capacity to manage big picture thinking while also rolling up her sleeves to get the job done.”
- Karene Tropen, CMO, ChowNow
“Anna is one of the most accomplished young women I have had the privilege to work with. She has continued to push the restaurant industry forward by creating and delivering on innovative projects and initiatives.”
- Julia Kanouse, Chief Membership and Marketing Officer, ISACA
“Anna's ability to manage complex projects (and personalities!) with humor and grace will be a true asset in any role she chooses. I genuinely hope we have a chance to work together again.”
- Sarah Evans, Marketing & Brand Strategy
“Anna takes her responsibility for innovation seriously, not only for the Association but for the industry as well.”
- Richie Jackson, Former President and CEO, Texas Restaurant Association
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