The Good Kind is a consulting firm dedicated to pioneering innovative solutions within the hospitality industry, specializing in both business-to-business (B2B) and business-to-consumer (B2C) marketing strategies tailored for restaurants.
We offer unparalleled industry expertise, experience, and the capability to execute and deliver distinctive product, membership, and marketing outcomes. Our services encompass a wide array of tactics designed to engage and captivate both businesses and individual consumers.
In addition to our proven track record in B2B marketing strategies, we excel in crafting compelling B2C marketing campaigns specifically tailored for restaurants. We understand the unique challenges and opportunities within this sector, including restaurant tech, automation and robotics, online ordering and delivery, and specialized trade associations. Effectively communicating your solution and differentiating your brand is paramount to driving impact in these competitive landscapes.
Our approach encompasses a range of tactics, including:
At The Good Kind, we help leaders navigate the intricacies of the restaurant industry and equip them with the capabilities needed to inspire and satisfy both businesses and consumers alike.
As a former line cook, server, and journalist, I have a deep love and appreciation for restaurant owners and their entrepreneurial spirit. To me, restaurants are where memories are made and life is celebrated. There is nothing more rewarding than helping these business owners and community leaders succeed.
For more than 14 years, I have helped restaurant industry and technology companies connect and move the industry forward while developing revenue generating campaigns to attract customers and enhance market share.
With a background in tech, journalism, and trade associations, I have a thorough understanding of the hospitality industry but remain curious enough to challenge the status quo frequently.
I have been honored frequently as a national and international media resource and industry conference speaker. I have addressed subjects involving food service technology trends, mobile payment systems, virtual restaurants, online ordering and delivery, product innovation and marketing. I love sharing information and stories from the stage and am always happy to participate in events as a moderator, panelist, or other speaker.
I am a member of the Board of Directors for Marqii, an information and review management system for hospitality companies. I also serve on the advisory board for SXSW Interactive, an influential global conference and networking event and I am honored to be the current President of Les Dames d’Escoffier, Austin Chapter.
In 2024 I was recognized by Lunchbox as a Top 30 Woman in Food, highlighting my expertise in restaurant marketing and technology.
I hold a Master of Arts in Journalism and Public Policy from American University and a Bachelor of Arts in Mass Communication, with an emphasis on political communication, from Texas State University.
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