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About

The Good Kind

The Good Kind is a consulting firm dedicated to helping restaurant brands and hospitality technology companies grow, connect, and thrive; through smart, creative marketing strategies for both B2B and B2C audiences.


We work with restaurants of all kinds, from quick-service and fast casual to full-service concepts, alongside hospitality tech companies serving the industry. Whether you’re a growing restaurant brand or a tech solution supporting operators, we help you launch new products, grow customer bases, and boost revenue.


With deep industry experience and a proven track record, we know how to drive results in a competitive, fast-paced landscape. Our work spans everything from brand strategy to execution; we specialize in restaurant marketing, loyalty programs, digital campaigns, and more.


We understand the unique challenges of restaurants and hospitality technology alike; whether it’s scaling franchise marketing, driving foot traffic, introducing new tech, or standing out in delivery and online ordering. We’ll help you cut through the noise and connect with the people who matter most.


Our services include:


  • Thought Leadership: Podcast interviews, speaking engagements, media placements
  • Traffic & Conversion: Marketing automation, lead generation, influencer campaigns
  • Relationship Building: Events, introductions, referral partnerships
  • Social Media: Content creation, community engagement, paid social campaigns
  • Loyalty Programs: Reward systems, VIP offers, personalized incentives
  • Digital Marketing: Advertising, SEO, social media, local listings, customer feedback, and reviews


At The Good Kind, we help restaurants and hospitality brands grow their business, deepen relationships, and build lasting customer loyalty.

Let's Work Together

Past and Current Partners

principal

Anna (Tauzin) Neave

As a former line cook, server, and journalist, I have a deep appreciation for restaurant owners and their entrepreneurial spirit. Restaurants are where memories are made and life is celebrated; there is nothing more rewarding than helping these business owners and community leaders succeed.


For more than 15 years, I have helped restaurant brands and hospitality technology companies connect with their audiences, launch revenue-driving campaigns, and grow market share. My background spans tech, journalism, and trade associations; I bring both insider knowledge and an outsider’s curiosity, always willing to challenge the status quo.


I am frequently invited as a speaker, moderator, and media resource for national and international industry events. I’ve addressed topics such as foodservice technology, mobile payments, virtual restaurants, online ordering, delivery strategy, product innovation, and marketing. I love sharing insights and stories from the stage and enjoy participating in conferences, panels, and other speaking opportunities.


I currently serve on the Board of Directors for Marqii, an information and review management platform for hospitality businesses, and on the advisory board for SXSW Interactive. I am also Treasurer and Immediate Past President of Les Dames d’Escoffier Austin Chapter.


In 2024, I was recognized by Lunchbox as one of the Top 30 Women in Food and named one of the Nation’s Most Influential Restaurant Marketers by Nation’s Restaurant News, both highlighting my expertise in restaurant marketing and technology.


I hold a Master of Arts in Journalism and Public Affairs from American University and a Bachelor of Arts in Mass Communication, with an emphasis on political communication, from Texas State University.

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